Salesforce Administrator

Purpose

The Salesforce Administrator role delivers a comprehensive range of Salesforce administrative services to support business and technical needs across EFCO.

This role is responsible for day-to-day Salesforce configuration, maintenance, data integrity, and user support while contributing to broader system improvements.

This role partners with cross-functional leaders to develop and deploy scalable business processes, particularly those related to marketing, sales operations, and customer demographics.

Additionally, this role blends technical administration, business analysis, and CRM strategy to optimize Salesforce performance and drive strong user adoption.

Key Responsibilities

User Support, Training, and Adoption (30%)


* Serve as the primary point of contact for Salesforce users by responding to support requests, troubleshooting issues, and providing timely resolutions.


* Develop and deliver role-based training, documentation, and best practices to increase user confidence and adoption.


* Partner with business teams to understand needs, translate requirements into solutions, and promote consistent and effective use of the platform.

Data Management and Reporting (20%)


* Ensure accurate, complete, and reliable data through imports, updates, deduplication, validation rules, and ongoing monitoring.


* Support data migrations, integrations, and synchronization with external systems.


* Design, build, and maintain reports and dashboards that deliver actionable insights to stakeholders and support operational and strategic decision-making.

Salesforce Configuration, Maintenance, and Enhancements (20%)


* Configure and maintain Salesforce objects, fields, page layouts, record types, flows, validations, permission sets, and automation to support changing business requirements.


* Plan, test, document, and deploy system enhancements while following established change management and release processes.


* Proactively identify opportunities to simplify workflows, reduce manual effort, and improve system usability.

System Integrity, Security, and Performance (10%)


* Maintain the stability, security, and integrity of the Salesforce environment through regular system audits, permission and access reviews, data quality checks, and platform health monitoring.


* Enforce data governance, security policies, and compliance standards to protect sensitive business and customer information.


* Coordinate with internal IT and external vendors as needed to support integrations and resolve system issues.

Continuous Learning and Salesforce Release Management (10%)


* Actively stay current with Salesforce's three annual releases and ongoing platform updates as a core, daily responsibility.


* Review release notes, evaluate new and enhanced features, and assess their relevance to EFCO's business processes.


* Leverage Salesforce Trailhead, Salesforce Ben, user groups, webinars, and other offici...