Senior Associate, Customer Lifecycle Marketing

Customer Lifecycle Marketing develops strategies for existing consumer credit card customers to build awareness, deepen engagement, and increase satisfaction and loyalty.

You'll help bring Early Months on Book (EMOB) programs to life through multi-channel execution, segmentation, personalization, and performance insights.

As a Senior Associate, Customer Lifecycle Marketing in Customer Lifecycle Marketing, you support the EMOB strategy by executing campaigns that engage cardmembers across credit card products.

You partner with internal teams and external agencies to launch programs with strong controls, seamless execution, and measurable results.

You design and deliver multi-channel marketing programs and help operationalize segmentation and personalization to increase awareness, engagement, and consideration.

Job Responsibilities


* Own end-to-end campaign execution for EMOB, documenting workflows, timelines, requirements, approvals, QA checks, and post-launch learnings to ensure consistency, repeatability, and strong controls.


* Lead day-to-day management of EMOB strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.


* Design and operationalize segmentation and personalization to improve relevance and engagement across channels and lifecycle moments.


* Manage campaign performance measurements, including KPI tracking, portfolio- and product-level reporting, and post-campaign insights to inform optimization.


* Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments (including low-tenured customers).


* Drive process standardization and efficiency, identifying opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.


* Ensure a seamless end-to-end customer experience across touchpoints and channels.


* Communicate with stakeholders through clear updates, recommendations, and alignment on priorities; contribute to a collaborative team environment.


* Collaborate with internal teams and external partners to execute engagement campaigns across products.

Required qualifications, capabilities, and skills:


* Bachelor's degree required


* 3-5 years of direct marketing experience; credit card marketing experience preferred


* Experience working with multiple internal and external partners


* Strong oral and written communication skills


* Analytical, with ability to leverage data to develop strategies and define/measure success metrics


* Solutions-oriented mindset with a focus on continuous improvement and operational efficiency


* Ability to prioritize and manage multiple initiatives concurrently in a fast-paced, results-driven environment


* Self-starter with strong problem-solving skills


* Adhere to risk/control procedures and maintain a customer-first mind

Applicants must be authorized to work for ...