Cobrand Acquisitions Product Manager - Vice President

As a Cobrand Acquisition Product Manager, you define and deliver digital card acquisition and onboarding capabilities across the Partner Card portfolio.

You set product strategy and drive execution to improve application conversion, reduce friction, accelerate activation and early engagement, and support profitable growth.

You lead a small team and establish a delivery cadence that produces measurable outcomes across workstreams.

Job Responsibilities


* Define product strategy and a multi-year roadmap for acquisition and onboarding capabilities across the Partner Card portfolio.


* Own end-to-end delivery from discovery through launch and iteration, including problem statements, requirements, user stories, dependencies, and release readiness.


* Apply credit card and payments expertise to inform prioritization across application flows, identity and verification considerations, account setup, fulfillment, digital provisioning, and downstream handoffs.


* Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data and Analytics partners to deliver secure, compliant experiences.


* Identify and optimize acquisition funnel and early-life onboarding levers tied to profitability outcomes (for example: cost to acquire, activation, early spend, credit quality, attrition, and lifetime value).


* Establish measurement and reporting, including key performance indicators, dashboards, experiments, and ongoing optimization based on results.


* Drive customer experience improvements through journey diagnostics, research, and usability testing, translating insights into prioritized changes.


* Partner with cobrand stakeholders and, when applicable, external partners to align priorities, requirements, and delivery timelines.


* Lead and develop a small team, setting goals, coaching performance, and establishing standards for execution and stakeholder communication.


* Run an iterative delivery operating rhythm, including backlog refinement, sprint planning, daily check-ins, sprint reviews, and retrospectives.


* Provide production oversight for owned capabilities, including triage and prioritization of incidents, defects, and enhancements.

Required qualifications, capabilities, and skills


* 8+ years of relevant experience in credit card and/or payments product management at an issuer, network, or consulting firm supporting card and payments clients.


* Demonstrated depth in end-to-end digital card acquisition and onboarding, including application experience, conversion optimization, activation, and early engagement.


* Proven ability to set product strategy, build roadmaps, and communicate tradeoffs and business cases to senior stakeholders.


* Proven delivery leadership across complex, cross-functional initiatives from discovery through launch and sustained performance.


* Strong understanding of new account profitability and growth drivers, includ...