Feed Sales Representative - Equine

Feed Sales Representative - Equine

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio.

This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service.

Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within 40-mile radius of San Jose, CA.

Willingness to travel within this territory to gain insights into the region and understand prospects.

 

Species focus:   Calling on Horse, Cattle and Show animal owners (primary focus being Horse) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities


* Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions. 



* Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities. 



* Support sales and market share by introducing innovative feed products and programs to new and existing clients. 



* Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.  



* Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals. 



* Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction. 



* Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty. 



* Operate autonomously in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor. 



* Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams. 



* Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement. 



* Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions. 

Qualifications: 


* Bachelor's degree in Animal Science or related field strongly desired. 



* Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered. 



* 3-5 years of experience. 



* Strong interest in livestock care and agricultural products. 



* Excellent communication and interpersonal skills; ability to work independently and in teams. 



* Customer service or sales support experience. 



* 5-10% overnight travel plus daily trav...