Head of Operational Marketing

Essential Duties and Responsibilities

Accountabilities

1.

Lead the development and execution of a digital-first operational marketing sub-function, responsible

for implementing new processes and technologies, drafting strategies and plans, including multi?channel campaigns, marketing collateral, contract style guides and governance, and online and

offline marketing activities in line with contractual and operational objectives.

2.

Provide effective leadership for a multi-disciplinary team by setting clear objectives, defining best

practice, and promoting a culture of accountability, collaboration, and continuous improvement.

3.

Serve as a senior marketing leader to contract and operational teams, including Board members and

Managing Directors, by translating contract requirements into actionable, cost-effective marketing.

Provide operational insight for data-led decision making, aligning marketing with service delivery.

4.

Own new and existing customer-facing marketing technologies and digital channels, including web,

automation, analytics and tracking, ensuring robust governance, GDPR compliance and regulatory
standards across platforms such as Adobe/Google Analytics, Tag Manager and Search Console.
Working with technology an Account Managers to maximise
5.

Own and oversee performance measurement and optimisation, using robust digital tracking (pixels,
conversion events, UTMs) to report on ROI/ROAS, improve user journeys, and deliver actionable
insights aligned to contract and organisational KPIs.
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6.

Provide strategic market and customer insights to support bid activity for new contracts, reviewing
and approving operational marketing commitments before bid submissions and ensure the effective
mobilisation of new contracts.
7.

Manage and oversee all contract budgets and payment methods for operational marketing
campaigns, print and promo orders and marketing technologies.

Making recommendations for cost savings where possible

Key Internal Stakeholders & Relationships


* Operational Leadership Teams


* Growth/Business Development Teams


* Policy and Strategic Engagement, and Integrated Communications Teams


* Global Comms and Marketing teams


* Digital, Developer, Data Protection and ISO teams


* Technology teams

Key External Stakeholders & Relationships



* Marketing agencies


* Print management companies


* Chartered Institute for Marketing (CIM)


* Technology and Martech providers (Meta, Google,


* Hubspot etc)


* Events and advertising suppliers


* Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP)

Qualifications & Experience

Essential

• Senior-level experience leading a marketing sub-function within a complex, regulated or

multi-stakeholder environment.

Including regular updates to Board members / Managing

Directors

• Extensive experience managing complex marketing technologies and platforms - working with

technology and ...