Digital Marketing Manager

Essential Duties and Responsibilities

Accountabilities

1.

Provide digital leadership and subject matter expertise in the implementation and ongoing management of new

marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe

Express).

Lead digital-first operational marketing delivery, including channels, automated journeys, workflows

and A/B testing, aligned to contract requirements, budgets and outcomes.

2.

Manage digital performance measurement and optimisation of new technologies, implementing robust tracking

(e.g.

pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear,

evidence-based recommendations to increase effectiveness and efficiency.

3.

Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag

Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while

proactively identifying risks, issues and improvement opportunities.

4.

Manage and continually optimise customer-facing digital channels, including websites, case management,

marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and

conversion-focused end-to-end journeys across all touchpoints.

5.

Use demographic insight and research to enable targeted and personalised activity across digital channels and

relevant offline activity, creating fit-for-purpose creative assets using Adobe Express.

6.

Work in close partnership with operational teams and key stakeholders, translating contractual and operational

requirements into effective, cost-efficient digital and creative solutions.

Provide clear performance reporting

and upskill operational teams to enable increasing self-sufficiency where appropriate.

7.

Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous

improvement through innovation, data-led decision-making and best practice adoption

Key Internal Stakeholders & Relationships



* Operational Leadership Teams


* Policy and Strategic Engagement, and Integrated Communication Teams


* Global Tech teams and Comms and Marketing teams


* Digital, Developer, Data Protection and ISO teams

Key External Stakeholders & Relationships



* Technology and Martech providers (Adobe, Meta, Google,


* Hubspot etc


* Agencies


* Chartered Institute for Marketing (CIM)

Qualifications & Experience

Essential

• Significant, hands-on experience implementing, owning and scaling Adobe Experience products

and platforms (including AEM, Adobe Analytics and Adobe Express), with a strong track record

of integrating new digital technologies into organisations and operational environments.

• Demonstrable end-to-end ownership of digital performance, including multi-channel campaign

delivery, marketing automation, targeting and optimisation, with clear accountability for

outcomes, ROI and...