Product Marketing Senior Associate

The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches.

As a Product Marketing Senior Associate in Business Banking, you will be responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches.

You will serve as the campaign manager, partnering closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages.

You will ensure campaigns are on-strategy, on time, and within budget.

You will manage the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

Job Responsibilities


* Lead best-in-class campaign delivery for new product launches and other priority initiatives.


* Manage multi-channel execution from concept development through delivery.


* Develop strong collaboration with key strategy partners and internal/external execution teams.


* Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.


* Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.


* Coordinate targeting and audience strategy with audience partners.


* Ensure initiatives are on-strategy, on time, and within budget.

Required qualifications, capabilities, and skills



* Strong knowledge of direct marketing, with 5+ years of experience, including 2+ years executing multi-channel campaigns.


* Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.


* Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.


* Strong program/project management skills, with the ability to manage multiple priorities and timelines.


* Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

Preferred qualifications, capabilities, and skills



* Analytical thinker who enjoys the challenge of trying new things and embraces change.


* Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.


* Comfortable building presentations and delivering updates to key stakeholders

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.

Our mission is to create engaged, lifelong relationships and put our customer...