(Remote) Field Marketing Manager - North America

i2 Group, a division of Harris; is seeking a Field & Demand Marketing Manager who is responsible for supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and support regional growth objectives.

 

This remote role welcomes candidates anywhere in Canada and the US.

Travel is required as needed, approximately 20%.

Candidates must hold a current, valid passport and be legally eligible to travel internationally.

This includes either passport based visa exemption or possession of any required travel visas for entry into Canada, the United States, and the Caribbean.

Preference will be given to candidates in the Eastern or Central time zones.

 

Salary:

75K - 90K

What your impact will be:

Regional Demand Generation


* Support the development and execution of the regional marketing plan aligned with global marketing priorities


* Deliver integrated marketing programs combining digital campaigns, events, and content


* Support pipeline generation through targeted marketing campaigns and engagement initiatives


* Localise global marketing campaigns to ensure relevance and effectiveness within the regional market

 

Account-Based Marketing


* Support and execute account-based marketing initiatives targeting priority accounts in partnership with Sales and Business Development teams


* Contribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagement


* Monitor engagement levels within target accounts and support optimisation of marketing activity

 

Regional Events and Industry Engagement


* Plan and deliver regional marketing events including industry conferences, customer engagement events, and roundtables


* Ensure events are aligned with broader marketing campaigns and support pipeline generation


* Work with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processes

 

Sales Alignment and Partner Collaboration


* Partner closely with regional Sales teams to support key opportunities and regional priorities


* Support partner and alliance marketing initiatives in collaboration with channel partners


* Contribute to the development of joint marketing activities with partners where relevant


* Support effective follow-up of marketing-generated leads in collaboration with Sales and BDR teams

 

Campaign Performance and Reporting


* Monitor and report on marketing performance including campaign engagement and pipeline contribution


* Work with Marketing Operations to ensure accurate campaign tracking and reporting


* Use performance insights to support ongoing optimisation of marketing programs

 

Customer and Market Engagement


* Support marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholders


* Contribute to the development of customer sto...