Marketing Strategy Senior Associate-Consumer Bank Refer-a-Friend lead

The Refer-a-Friend strategic lead will be accountable for building and scaling a modern referral program across Consumer Banking.

As a Marketing Strategy Senior Associate -Refer-a-Friend lead on the Consumer Bank team, you will design a brand-new, end-to-end referral engine - modernizing our go-to-market strategy and roadmap across customer experience, incentives, channel expansion, and activation to scale profitable new-to-bank acquisition and deepen primary bank relationships.

You will lead the Refer-a-Friend strategy, accountable for building and scaling a modern referral program across Consumer Banking.

You will design a brand-new, end-to-end referral engine - modernizing our go-to-market strategy and roadmap across customer experience, incentives, channel expansion, and activation to scale profitable new-to-bank acquisition and deepen primary bank relationships.

Job Responsibilities


* Own the enterprise referral strategy across products and journeys, including vision, operating model, and prioritized roadmap


* Develop an always-on test-and-learn plan: define hypotheses, launch pilots, measure incrementality, and scale winners


* Design and optimize incentive structures (customer and product-level), including eligibility rules and profitability guardrails in partnership with Finance and Analytics


* Launch new and existing channel growth across digital and offline touchpoints (e.g., app/web, email, branch, paid), aligning targeting, creative, and measurement


* Navigate a highly matrixed organization and partner closely with Product, Customer Experience, Technology, Analytics, Channel owners, and Finance to build roadmap consensus on go-to-market plans


* Establish and monitor program KPIs (e.g., acquisition, conversion, engagement) and deliver regular performance narratives to senior stakeholders


* Serve as a persuasive thought leader-aligning stakeholders, resolving tradeoffs, and influencing decisions in a matrixed organization

Required qualifications, capabilities, and skills


* 7+ years of experience in marketing, growth, or lifecycle strategy in a multi-channel environment


* Demonstrated experience building and scaling customer programs that involve offers/incentives and rigorous measurement (testing, attribution/incrementality, KPI management)


* Strong analytical and strategic problem-solving skills; ability to translate data into decisions and roadmap priorities


* Proven ability to lead through influence in a matrixed organization; strong executive communication skills


* Is vigorous and thorough in their management of details; proven ability to take initiative


* Proficiency with Excel and PowerPoint

Preferred qualifications, capabilities, and skills:


* Financial services experience and/or loyalty, referral, or incentive program design experience a plus

Chase is a leading financial services firm, helping nearly half of America's households and small businesses ach...