Marketing Strategy Lead-Chase Auto Lending

The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.

As a Vice President, Marketing Strategy Lead within Chase Auto Lending, you will set the lifecycle and loyalty marketing strategy that drives customer action and engagement.

You will focus on two outcomes: (1) guiding customers toward "happy path" behaviors that support a smooth servicing experience and protect CSAT/NPS, and (2) creating moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.
Job Responsibilities


* Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.


* Define priority customer journeys and "moments that matter" (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.


* Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.


* Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.


* Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).


* Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.


* Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.


* Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.


* Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.

Required Qualifications, Capabilities, and Skills


* 5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.


* Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.


* Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.


* Strong stakeholder management and cross-functional collaboration skills.


* Excellent written, verbal, and presentation skills, with strong attention to detail and quality.


* Bachelor's degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills


* Loyalty marketing and/or relationship-building program experience (including "moments of delight").


* Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
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