Brand Strategy Manager

Brand Strategy Manager

This role is located at our Corporate Office in Arden Hills, MN.

We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F).

This role does not offer full remote/virtual.

This role does not offer relocation assistance.

Join an ambitious and dynamic marketing team that is making a difference in the world.

We're expanding our brand strategy, insights and analytics team and looking for strategic, empathetic thinkers.

You'll work on brands that sit at the heart of cultural change and commercial opportunity.

You are an adept navigator who consumes and interprets disparate information into powerful insights and ideas.

You are a storyteller who can write and present insights that inspire.

You enjoy a challenge and have experience working on B2B and/or B2C brands.

Responsibilities:

The Brand Strategy Manager will help drive and elevate foundational brand strategy work across a diverse portfolio of brands within Land O' Lakes.

The role will oversee and help lead brand planning, including architecture, positioning, assessment and foundational brand strategy work, as well as trend forecasting and customer journey/experience work.

This role will ensure that all work is grounded in consumer/customer insights.

In addition, continue to elevate our brand planning thinking and create thought-leadership on key topics.


* Team management + diplomacy: Lead the team and the department's work through a highly-matrixed organization.

Leverage collaboration and influence to best partner on projects and move the organization forward.

Help the team prioritize, navigate and build advocacy for their work.

Help tell better stories and share our successes with internal and external audiences.



* Brand Planning: Own the development of compelling brand strategies with internal and external partners and guide the strategic alignment of our brands through clear, concise and actionable strategy.

Help refine and guide the craft of brand strategy within Land O'Lakes.

Ensure that our businesses and creative remain on-brand, relevant and are a growth engine for our businesses.



* Insight development: Act as the voice of our consumer/customer by identifying, contextualizing and understanding our audiences.

Uncover unique points of empathy and insights that can create growth for businesses and marketing.

Help our internal teams think differently about their consumer/customer.



* Research: In partnership with internal and external partners, lead the analysis of industry trends, competitive positioning, and consumer needs and behavior to understand our brands' consumer/customer and cultural landscape.

Ideal candidate has quant and qual research expertise.


* Trend Forecasting: Steer our trend practice, monitoring cultural/consumer change and creating demand for our trend research.

Continue to find new ways to navigate and share the trend stories and maintain the cadence and polish of...