Asia Category Manager (Intimate Care)

Asia Category Manager (Intimate Care)

Job Description

Join the team behind iconic brands like Kleenex®, Scott®.

 At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

You will be responsible and accountable for bringing the ambition to grow Intimate Care category to life—shaping and delivering high-impact marketing strategies across both established brands and emerging growth spaces in the region.

You will be working closely with regional and local teams to develop insight-led, scalable brand plans, drive innovative launches, and elevate marketing execution across markets.

Role Overview & Primary Accountabilities:

Brand Strategy & Regional Growth


* Partner with the Asia Intimate care category and Brand head and country teams to define both near-term priorities and long-term growth strategies for Asia and innovation pipelines


* Identify and prioritize white space opportunities across channels, subcategories, and consumer segments to accelerate portfolio expansion


* Aligning diverse stakeholders, ensuring local market insights are effectively embedded into regional strategies


* Strengthen brand fundamentals, maintaining consistency in positioning, architecture, and equity across markets

Consumer Insights & Concept Development


* Work with insights team to uncover emerging consumer needs, pain points, and behavioral trends across Asia.


* Translate insights into compelling brand ideas, clear value propositions, and differentiated claims in collaboration with cross-functional teams


* Support concept validation and testing to ensure strong product–market fit and strategic alignment

Brand Fundamentals


* Maintain brand guidelines and toolkits that provide clear direction for local teams


* Build frameworks that drive consistency and elevate storytelling across all touchpoints

Go-to-Market


* Partner with local teams to co-create tailored go-to-market strategies and launch playbooks for key initiatives


* Provide hands-on support in activation planning, GTM alignment, and post-launch reviews to drive business impact and continuous learning

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

In one of our professional role, you’ll focus on winning with consumers and the market, ...