Product Management Director - Head of Growth & Onboarding - Youth, Family & Starter Segments

We are looking for a Product Executive to lead Customer Growth & Onboarding for Youth & Starter Banking, driving acquisition strategy, field go-to-market execution, and seamless onboarding experiences that deepen customer relationships and accelerate household growth across the Consumer Banker.

As a Product Management Director in the Youth & Family Growth Segment, you will define and execute the strategy for customer growth across Youth & Starter Banking products, with a focus on acquisition, onboarding, and household penetration.

You will lead cross-functional efforts across field, marketing, analytics, and go-to-market teams to endure families discover, choose, and successfully adopt our offerings.

If you are a strategic operator who can balance product vision, branch execution, and customer behavior insights to deliver measurable business growth - this role is for you!

Job responsibilities


* Define and drive the end-to-end customer growth strategy across Youth & Starter Banking products, focused on acquisition, onboarding, and customer adoption


* Develop and optimize go-to-market strategies that increase awareness, consideration, and conversion through family and starter-specific marketing channels and campaigns


* Lead field growth initiatives by maximizing parent penetration in family-dense branches and improving branch-level execution across key moments such as Back-to-School and graduation campaigns


* Promote mobile app adoption as the primary product experience, ensuring onboarding journeys drive long-term engagement and primary bank behavior


* Establish branch real estate strategies that improve visibility, accessibility, and conversion opportunities for Youth & Starter customers


* Own and influence key business outcomes including acquisition growth, Youth & Starter share, and Consumer Banker household penetration


* Partner closely with Data & Analytics to define performance metrics, monitor customer behavior, and identify growth opportunities through data-driven insights


* Drive alignment across field leadership, product, operations, and executive stakeholders to ensure successful execution of strategic priorities


* Lead and develop a high-performing team while fostering a culture of innovation, accountability, and customer obsession

Required qualifications, capabilities, and skills


* 8+ years of experience or equivalent expertise delivering products, projects, or technology applications


* Proven track record leading go-to-market strategy, customer acquisition, and onboarding optimization for consumer facing products.


* Strong general management capabilities with the ability to balance strategic planning and execution across multiple workstreams


* Strong analytical mindset with experience leveraging customer insights, performance metrics, and business intelligence to drive decision-making


* Excellent executive communication and storytelling skills with the abilit...