Product Line Manager, Lasers and Laser Engines

This customer-facing position develops plans for and manages part of Coherent LSM's Laser/ Laser Engine product offerings.

In this role, you will develop, manage and promote plans and activities to drive and grow your products that represent the primary growth vector for this Division.

Acting as Product evangelist and champion, you will, in conjunction with other functional Groups, manage your products, to include organization of strategies developed through market review and assessment, revenue and performance tracking, pricing strategies, management of communication and escalations, continual review of customer needs and satisfaction and improvement of processes

Responsibilities


* Reports to Director of Product Marketing, Lasers and Laser Engines, Coherent LSM (Wilsonville, OR) with a primary role to manage all pre-sales activities for the assigned Coherent LSM Laser/Laser Engine products.


* Assumes financial responsibility for assigned products, including P&L tracking, pricing and forecasting


* Takes responsibility for marketing for their products, to include regular updates to sales, sales collateral, website improvements, articles and talks


* Works with Global Sales on pricing and selling to win active opportunities, including travel to customers and negotiating product customizations where appropriate


* Works closely with other functions and departments such as sales, operations, R&D, marketing, engineering, quality, etc., to deliver the best possible customer experience.

Monitors product health and drives corrective actions.


* Develops and continuously refines a clear and comprehensive understanding of the TAM and SAM and potential avenues for growth.

Defines new and/or refined products needed, what markets/applications they would serve and develops justified ROI


* NPI product management: Defines all product requirements and drives those through development and release.

Generates Market Requirements Documents to include specifications, cost targets, design supporting desired service strategy.

Defines pricing, release of sales collateral, education of sales organization


* Drives end-of-life strategies where required

Required Knowledge and Skills


* Good project and time management skills


* Knowledge of technical, business, and management principles


* Strong communication and analytical skills


* Ability to travel domestically and internationally


* Excellent organizational skills


* Ability to work collaboratively and to influence throughout the Organization


* Ability to easily convey complex technical details to unfamiliar audiences


* Expertise in laser technology is required


* Leadership skills

Education/work experience


* BS/BA/AA degree, military technical training or their equivalent vocational training is preferred in Electronics, Optics, Lasers, Photonics, Engineering, Physics or a related technical field.
+ Industry experience in Las...