Card Marketing Team - Data Owner Lead

We are looking for a leader who is passionate about using data to accelerate CRM/Lifecycle and Digital Marketing strategy and execution, drive business growth, and improve the Chase customer experience.

As a Data Owner Lead, within the Card Marketing Team, you will ensure data is high quality, well-protected, and used appropriately and also be accountable for defining, governing, and strategically publishing CRM/Lifecycle and Digital Marketing data to the CCB Data Lake through curated datasets and data products that enable omnichannel marketing, Card customer journeys, audience population and management, journey orchestration, personalization, and measurement.

Job Responsibilities:



* Create and execute a strategic roadmap for the publication of CRM/Lifecycle and Digital Marketing data to the CCB Data Lake, ensuring datasets and data products are discoverable, reusable, and aligned to marketing strategy and campaign execution needs.



* Lead the definition and development of curated datasets and data products that power omnichannel marketing, including email, SMS, push, in-app, web/app personalization, and other digital channels, with a focus on the Card customer journey and partner with CRM/Lifecycle, Digital Marketing, Marketing Operations, Channel teams, and Analytics to translate business priorities (e.g., acquisition, onboarding, engagement, retention, cross-sell, servicing, win-back) into data requirements and delivery milestones.



* Own the business definitions, taxonomy, and metadata for marketing data (e.g., campaign, journey, trigger, offer, creative, channel, audience, event, exposure, conversion, suppression reason, preference/consent status), ensuring consistency across platforms and the data lake and enable audience population and management capabilities by partnering on requirements for identity resolution, eligibility, frequency, prioritization, suppression, and consent/preference controls to support compliant targeting and coordinated customer communications.



* Impact data modernization efforts by partnering with Technology to rationalize legacy feeds, migrate/modernize pipelines, improve timeliness (including near-real-time where needed), and standardize data models that support omnichannel activation and measurement and ensure high-quality data flows into and out of marketing platforms (e.g., CDP, CRM, ESP, web/app analytics and personalization), including event instrumentation and downstream reporting/analytics datasets in the CCB Data Lake.



* Document and enforce requirements for accuracy, completeness, timeliness, and consistency; coordinate monitoring, alerting, and remediation for critical marketing datasets and data products and support innovative use of data products by enabling experimentation and measurement (e.g., test/control, exposure, outcome data) to assess journey performance, channel engagement, and incrementality where applicable.



* Develop processes and procedures to identi...