Marketing Strategy Lead-Vice President-Aquisition Marketing

The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers.

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will serve as the business owner of Consumer Banking account opening performance-owning end-to-end visibility into results, trends, and drivers, and influencing cross-functional teams to improve outcomes.

You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels, offers, segmentation, targeting, creative, and operating cadence to deliver ambitious Consumer Banking growth targets.

Job Responsibilities


* Own Account Opening Performance Leadership:


* Own a holistic view of Consumer Banking account opening performance, including tracking, analysis, and narrative on trends, drivers, and key risks/opportunities.


* Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders.


* Partner with teams responsible for account growth (e.g., Acquisition, Shopping, Risk and related stakeholders) to help drive cross-functional initiatives that remove friction from the account opening journey and improve both volume and quality of accounts opened.


* Strategic Planning & Growth Transformation:


* Lead creation of a multi-year strategic plan to deliver on overall business growth goals by establishing stretch targets and success metrics.


* Organize and lead cross-functional working teams to define problem/opportunity statements, diagnose root causes, and build a quarterly roadmap for a multi-year horizon.


* Provide ongoing executive updates and act as a strategic advisor as the approach scales and is adopted across broader leadership organizations.

Required qualifications, capabilities and skills


* 5+ years of relevant experience in strategy, product, marketing, growth, analytics, or general management, ideally within financial services, consumer fintech, or a highly regulated consumer business.


* Demonstrated ability to influence and lead cross-functional initiatives without direct authority.


* Strong analytical orientation: ability to diagnose drivers of funnel performance, customer behavior, and channel effectiveness, and convert insights into actions.


* Exceptional executive communication skills, including ability to craft concise performance narratives, present tradeoffs, and drive decisions.


* Strong strategic planning capability-experience building multi-year strategies, translating vision into an execution roadmap, and driving measurable outcomes.


* Has deep performance marketing experience in traditional direct response and digital marketing channels


* Is experienced manager of marketing budgets, forecasts, and expected returns


* Has ability to build a robust program roadmap ...