Brand Manager, Neutrogena Global Hair

Description

Kenvue is currently recruiting for a:

Brand Manager, Neutrogena Global Hair

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Sr.

Director, Marketing Neutrogena

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Brand Manager, Neutrogena Global Hair is responsible for leading the global strategy for Neutrogena Hair category, including the 3-5 year innovation pipeline and communication campaigns.

You will be directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research.

You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.

Key Responsibilities


* Lead and execute innovative marketing strategies for the Neutrogena Hair line of products in alignment with the company's overall goals and objectives.

This includes white space identification, developing a 3-5 year pipeline and social-first communication campaigns.


* Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.


* Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.


* Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.


* Ensure compliance with all legal and regulatory requirements.


* Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.


* Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.


* Provide commercial input into commercial development teams in partnership with R&D.


* Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.


* Establish and manage...