Marketing & Campaign Excellence Leader

Marketing & Campaign Excellence Leader

We are seeking a strategic, data-driven, and digitally fluent marketing leader to serve as the Marketing Practice Leader for the US.

This role is open to candidates currently based in Raleigh, NC; Nashville, TN; or Boston, MA.

In this role, you will steward the full end-to-end (E2E) campaign delivery process-shaping standards, elevating execution quality, and enabling a thriving community of program management and their ways of working across strategy, content, digital, events and channel execution.

This role is the connective tissue for how campaigns get planned, built, activated, optimized, and measured in the US-ensuring excellence, consistency, and continuous improvement across every step of the customer journey.

Your mission is to elevate the Campaign Journey practice by defining the frameworks, tools, processes, and community behaviors that enable Schneider Electric to deliver high-performing integrated marketing campaigns that drive brand preference, demand generation, and customer engagement.

Jobs to be done

Practice Leadership, Community Stewardship & Marketing Development


* Serve as the leader of the Marketing Journey practice, stewarding holistic standards and best practices for segment and channel strategy, planning, execution, orchestration, optimization, and measurement.


* Foster a strong community of program managers, including upskilling opportunities and best practice sharing.


* Create a sense of shared identity and excellence within the practice through enablement sessions, forums, learning exchanges, and collaborative problem-solving.


* Act as a trusted advisor and coach (without direct people management) to program managers on strategy, process, prioritization, and performance optimization.

E2E Campaign Process Ownership


* Own and continuously evolve the end-to-end campaign delivery model, ensuring clarity, scalability, and repeatability across:
+ Intake and prioritization
+ Campaign strategy and planning
+ Audience and journey mapping
+ Content and asset alignment
+ Channel execution
+ Martech orchestration
+ Performance measurement and optimization


* Ensure all teams understand their roles, responsibilities, workflows, and handoffs across the E2E journey.


* Identify process bottlenecks and drive solutions that improve speed, quality, and effectiveness.

Tools, Technologies & Operating Frameworks


* Serve as the business owner for campaign-related tools, templates, playbooks, workflows, and guidance.


* Partner with CXCT, Digital, and Operations teams to ensure tools are used consistently, correctly, and effectively across the organization.


* Evaluate opportunities to introduce new technologies or enhancements that support performance marketing, campaign orchestration, and insight-driven decision-making.

Performance-Driven Campaign Excellence


* Champion the...