Retail Programmatic Media Specialist

Retail Programmatic Media Specialist

The Retail Programmatic Media Specialist is at the forefront of driving retail digital advertising success & findability across our key Retailer Partners.

The team's mission is to optimize campaigns, analyze trends, and deliver impactful advertising strategies that align with our business goals.

Join us to do the best work of your career and make a profound social impact as a Retail Programmatic Media Specialist on our E-Business Team in Round Rock, Texas.

What you'll achieve
As a Retail Programmatic Media Specialist, you will support & execute our Retail DSP Media campaigns & strategy by building robust audiences, optimizing campaigns, and managing budgets to meet business goals/KPIs.

You will work closely with the Retail Marketing Teams, Marketing Leadership, Sales teams, Retail paid search specialist & the direct Programmatic team to ensure seamless campaign implementation and impactful results.

You will:



* Build and launch campaigns in the DSP (targeting, budgets, creatives)



* Monitor pacing and performance daily optimizations to ensure delivery meets goals



* Optimize bids, audiences, creatives, and supply to improve campaign results



* Troubleshoot issues like under-delivery, Reporting challenges (i.e., pixel), or creative disapprovals



* Pull and analyze reports to explain performance and insights



* Coordinate with internal teams to align strategy, creative etc align to Dell Technologies brand



* Manage tracking, brand safety settings, and QA to ensure accuracy



* Audience awareness, sharing best practices and alignment on we better target the right audiences to drive visibility & sell-out within our Retailer platforms

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table.

Here's what we are looking for with this role:

Essential Requirements



* Proven professional experience in Programmatic buying (minimum 4-5 years), with expertise in platforms like Amazon Ads, Walmart Connect, Criteo, Skai, PBI & Reporting



* Strong analytical skills with the ability to turn data into actionable insights and communicate effectively across global teams



* Experience managing large-scale campaigns with complex objectives



* Excellent analytical skills and experience in performance tracking



* Strong communication and cross-functional teamwork abilities



* Incrementally/testing experience



* Understanding Retail Media Networks to build a robust strategy to support Retail sell-out, whilst maintaining strong alignments to the Dell.com executional teams

Desirable Requirements


* Bachelor's degree in marketing, Communications, or a related field.

Compensation
Dell is committed to fair and equitable compensation practices.

The salary range for this position is $74,000 - $96,000.

Benefits and Perks of working at Dell Technologies
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