Head of Healthcare Segment Marketing

Schneider Electric has a new opportunity for a Head of Healthcare Segment Marketing, based in Boston, MA or Raleigh, NC.

The Head of Healthcare Segment Marketing develops and executes marketing strategies that drive growth in the U.S.

This role connects market intelligence, customer insights, and business priorities to shape differentiated positioning, targeted go-to-market programs, and growth initiatives that expand demand and strengthen market presence.

As the Head of Healthcare Segment Marketing, you translate market opportunities into actionable marketing programs that support sales engagement and commercial outcomes.

You collaborate closely and lead business teams, product marketing, sales leadership, and marketing teams to define messaging, create campaigns, and promote key offers central to the needs of healthcare customers.

You bring deep expertise in segment marketing and serve as a trusted advisor, ensuring marketing strategies reflect evolving customer needs, industry trends, and competitive dynamics.

You shape the segment's value proposition, contribute to thought leadership initiatives, and develop marketing content and sales enablement that support effective customer engagement.

Operating as a senior individual contributor, you influence cross-functional teams, business leaders, and agencies to prioritize initiatives that deliver measurable impact on pipeline growth, customer engagement, and market visibility.

Responsibilities

Segment Marketing Strategy & Regional Leadership


* Own the end-to-end marketing strategy for the U.S.

Healthcare segment, ensuring alignment with business growth objectives.


* Define segment marketing priorities, investment focus, and integrated marketing plans that drive awareness, demand, and pipeline growth.


* Act as the central marketing authority for the segment, coordinating and directing all marketing activities driving commercial growth.

Full-Funnel Demand & Pipeline Generation


* Design and execute full-funnel demand generation strategies-from awareness through lead generation, pipeline acceleration, and customer engagement.


* Build and launch integrated campaigns that generate qualified leads and measurable pipeline for the segment.


* Establish and manage the segment's marketing funnel, continuously optimizing performance based on data, conversion metrics, and sales feedback.

Market Intelligence & Customer Insights


* Develop deep expertise in the healthcare ecosystem, including customer needs, industry trends, regulatory drivers, and competitive dynamics.


* Translate market insights into targeted marketing strategies, campaign themes, and growth initiatives.

Value Proposition, Messaging & Content Leadership


* Define and maintain the segment's value proposition, positioning, and messaging framework.


* Create and oversee the development of segment-specific marketing content, including campaign assets, thought leadership, and customer-facing ...