Manager, Product Development

Job Description

POSITION SUMMARY:
The Manager, Product is responsible for managing products, conducting market research and customer needs assessments, bringing new products to market in an engaging way, opening up new distribution channels, and ensuring products have a strong competitive position.
This role reports to a Senior Director and works closely with the Sales & Business Development Team, Operations, Marketing and Information Technology to understand market and client needs and ensure that we are consistently delivering on their expectations.

The successful candidate will join a dynamic and entrepreneurial environment and work with cross-functional teams to design, build and launch products that deliver on the organization's vision and strategy.

ACCOUNTABILITIES:
Develops and Manages the Product Portfolio:
• Leverages his or her industry expertise to inform and shape the overall product strategy
• Serves as a product evangelist throughout the organization and with external stakeholders in order to create buy-in, as well as build awareness and credibility.
• Collaborates on the product strategy and product roadmap that reflects the priorities of the organization, as well as our customers, while also delivering on our strategic objectives.
• Conducts market research and meets with customers to solicit feedback on current products and understand unmet needs.
• Assesses the competitive environment and determine our competitive position compared to others in the market.
• Owns the creative process of generating, developing and curating new product ideas to drive growth.
• Translates the product strategy into detailed requirements and specifications.
• Clearly articulates the value proposition to the internal development team so they understand the demand for and interest in a new product or product release.
• Owns product definition, specifically the identification of key product functionality that best meets the needs of the internal and external stakeholders.
• Drives product development and continuously re-prioritizes features and functionality as new information is obtained during the product development cycle.

Leads the Go-to-Market Strategy:
• Leverages industry expertise to drive product pricing and positioning strategies to drive growth in lives and revenue
• Works with Marketing to develop marketing and promotional strategies appropriate for each product and in consideration of the target audience.
• Increases market share through the development and delivery of market-driven products, as well as working with Sales/Business Development on product sales strategies.
• Assists the Sales/Business Development team in the development of pitch decks, product overviews, and other sales support materials for the products in your portfolio.

Achievement of Results:
• Develops and leads a high-performing, cross-functional team focused on the delivery of our objectives and initiatives.
• Actively monitors pr...