Vice President, Product Marketing Strategy Lead

The person in this role is responsible for creating, leading, and delivering an end-to-end marketing plan for a portfolio of global payments products and solutions.

Working in close partnership with product and sales executives, as well as the broader marketing and communications team, this role will lead a team responsible for educating and equipping the organization with integrated go-to-market plans and storytelling.

As the Vice President, Product Marketing Strategy Lead within Payments, you will develop a deep understanding of our strategic business objectives and position a suite of offerings.

You will use that expertise to create differentiated, audience-focused messages activated across the right channel mix.

This role provides an experienced and curious product marketer the opportunity to create and take ownership of end-to-end marketing strategies, apply "big-picture" marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P.

Morgan prospects and clients.
Job Responsibilities


* Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.


* Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.


* Partner with business leads to align marketing plans to strategic business objectives and milestones; meet regularly with key stakeholders to gather input, feedback, and measure success.


* Become the subject matter expert for the portfolio of products and solutions you support, embodying "one message, multiple messengers" to educate, equip, and excite the field.


* Manage and develop a team of individuals to be strong collaborators and storytellers.


* Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.


* Project-manage your book of work and proactively provide updates to the team and partners.


* Utilize market trends, competitive research, and customer research to shape how we position our solutions in the marketplace.


* Manage controls and procedures in accordance with compliance requirements.

Required Qualifications, Capabilities, and Skills


* 8+ years of relevant product marketing experience.


* Demonstrated experience leading go-to-market strategies, including execution of tactics in a business-to-business marketing environment.


* Ability to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadline.


* Ability to collaborate and build rapport and credibility quickly with all levels of the organization and across diverse, global teams.


* Experience working in a matrix management organizational structure to drive results.


* Ability to execute through ambiguous situations.


* Strong project management and organizational skil...