Channels & Segment Leader - Power Products

We are your Energy Technology Partner.

We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values - IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) - are the foundation of everything we do.

Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world?

If you are up to challenge your creativity and make an impact, we are excited to welcome you!

Location: Barcelona

Mission

Translates commercial strategies and Global Marketing directives into locally executed MarCom programs, driving brand growth, qualified lead generation, and consistent market presence as the critical link between Global Marketing and in-country commercial teams.

Key goals:

- Contributing to improvement of Brand awareness and positioning against competition

- Increasing digital customer engagement

- Influencing commercial opportunities pipeline

What will you do?

Strategy & Planning



* Translate commercial and BU strategies into actionable local MarCom plans aligned with brand and organic growth objectives.



* Define the annual MarCom calendar, mapping activities to product launches, campaigns, and key market moments.



* Adapt global messaging frameworks to local market needs, ensuring cultural relevance and brand consistency.

Program Execution



* Plan and execute integrated campaigns across the full mix: digital, events, PR, content, social, and email.



* Assemble and localize communication assets from global/BU teams for country-level deployment.



* Manage agency and vendor relationships to deliver on time, on brief, and within budget.

Lead Generation & Commercial Impact



* Design demand generation programs to produce qualified sales leads in collaboration with Sales teams.



* Deploy nurturing workflows to convert leads across the funnel, from awareness to opportunity.



* Track MarCom contribution to pipeline and revenue, reporting on lead quality and conversion rates.

Performance & ROI



* Define and monitor KPIs (reach, engagement, CPL, ROI) and translate insights into corrective actions.



* Provide structured performance reporting to country leadership and Global/BU Marketing stakeholders.

Required skills

Experience Level:



* Bachelor's in Marketing, Communications, or Business.

Master's is a plus.



* 3-5 years in MarCom roles

Technical Skills



* Integrated MarCom: digital, events, PR, content, social and email.



* Marketing automation & CRM : Marketo, Salesforce or equivalent.



* Analytics and reporting (Google Analytics, Tableau or equivalent).



* Content creation and localization across formats and channels.



* Project and budget management in a multi-campaign environment.

Leadership &...