Automotive BDC SALES MANAGER

Automotive Sales BDC Manager – Ron Marhofer Buick & GMC

Location: North Canton, Ohio (Serving the Northeast Ohio region)

Job Type: Full-Time

Industry: Automotive Dealerships

About Us

At Ron Marhofer Auto Family, we pride ourselves on delivering an exceptional guest experience and upholding the highest standards of integrity, service, and community involvement in the Northeast Ohio automotive market.

As a high-volume leader and a GMC Dealer of the Year three years in a row, our reputation for excellence is unmatched.

As we continue to grow, we are seeking a highly motivated, coachable, and quick-learning professional to join our team and step into a leadership role as our Automotive Sales BDC (Business Development Center) Manager.

If you are a driven individual with a strong foundation in automotive sales or internet lead management, and are looking for a clear path to management, this is your opportunity to work directly with top leadership in a thriving dealership group!

The Position

We are not looking for just anyone; we are looking for the right candidate.

This role is designed for a high-potential professional who wants to learn the ins and outs of dealership operations and step up into a high-impact management position.

In this role, you will be responsible for managing, supervising, and executing guest communications (phone, internet, and text) that align with our core values.

You will oversee a team of BDC representatives, ensuring our guests receive a welcoming, professional experience from their very first interaction.

Key Responsibilities


* Lead the Guest Experience: Oversee and guide the BDC team to ensure all inbound and outbound inquiries (calls, web forms, emails, and chat) are handled promptly, professionally, and courteously.


* Coach and Train: Train staff in the art and science of guest-facing communication, including proper phone scripts, appointment setting appointments, and follow-up strategies.


* Performance Management: Set goals, track key performance indicators (KPIs), and monitor lead conversion and appointment-show ratios.


* Review and Refine: Listen to live and recorded calls to constantly improve the quality of our guest interactions.


* Cross-Department Collaboration: Work closely with the sales floor and management teams to ensure a seamless, high-quality transition from the first point of contact to an in-person showroom visit.

Qualifications & Requirements


* Experience: Proven success in automotive internet sales, BDC representation, or dealership guest-facing roles.


* The Right Attitude: Highly motivated, eager to learn, coachable, and hungry for career advancement into dealership management.


* Communication Skills: Excellent, clear, and empathetic verbal and written communication skills.


* Technical Proficiency: Familiarity with automotive CRM systems and dealership management software (DMS).


* Leadership Potential: A natural ability to motivate a t...