Marketing Performance Analyst Intern STP26

Do you want to live the experience of aMultinationalwith the dynamism of aStartup?

If you are looking for an internship that will test your skills and boost your career, ourSchneider Trainee Program is for you.

Be part of an inclusive environment in which you canco-create solutions to key challenges in the industry learning from our experts.

Take your creativity and innovation to another level while enjoying a paid internship with flexible hours and interactive workshops.

Join our #SEGreatPeople

https://youtu.be/VbldHPFltQQ

Departament and Project description:

As a Marketing Performance Analyst Intern for the Nordic Baltic zone, you'll support the Nordic Baltic Marketing team with data driven insights and help shaping our marketing strategies and optimizing campaign effectiveness.

Your role will involve analyzing performance metrics primarily focused on marketing automation and PR and providing actionable recommendations and collaborating with cross-functional teams.

You will be working in our Barcelona based team of four Marketing Analysts and reporting to our Customer Experience & Analytics Manager.

In this role you will be working together with Marketeers, Channel Mangers, Offer Managers, Business developers and other colleagues both locally but also globally.

What will you learn?

Marketing Automation Performance Assessment


* Support with regular updates of the email dashboard and the marketable database dashboard ( Opt ins)


* Provide regular reporting on marketable contact evolution and email performance across the Nordic Baltic zone.


* Provide insights and actionable recommendations on SMA performance to improve database coverage, open rate and Click to open rates.

Paid Campaign Performance Assessment:


* Support in tracking and analyzing campaign effectiveness across various channels and segments using tools such as Tableau etc.


* Analyze metrics such as reach, impressions, conversion rates, leads/ROI for different tactics/channels to evaluate performance and propose improvements to enhance user experience and to optimize marketing strategies and campaigns based on data insights

Brand and PR Performance Analysis:


* Assess brand performance by country and channel/segment:


* Brand Awareness (Quantity): Measure brand visibility and reach


* Brand Recognition (Quality): Evaluate brand perception and sentiment


* Tier 1 and C-level Engagement: Analyze interactions with top-tier stakeholders

Are you who we are looking for?


* You're studying a relevant degree such as degree in Finance, Business Administration, Marketing, Data Science or equivalent


* Passion for marketing, digital strategies and enhancing customer engagement


* An analytical mind and inclination for problem-solving



* The ability to make data-driven decisions and visualize them in an easily understandable way


* Attention to detail


* "Can-do" and positive attitude to challenges and opportunities
...