Marketing Manager, Baby & Child Care

Marketing Manager, Baby & Child Care

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

Lead Business Growth and Marketing Strategy


* Develop and execute end‑to‑end marketing strategies to accelerate category growth and strengthen brand leadership in both mass and premium segments.


* Drive the full marketing funnel from awareness to conversion by shaping consumer perceptions, stimulating demand, and improving new recruitment.


* Translate market and consumer insights into actionable business strategies with clear KPIs, ROI frameworks, and measurable outcomes.


* Optimize marketing investments, manage budgets effectively, and drive financial performance including topline and bottom line through strategically growing the right brand mix and margin mix.


* Localize and adapt regional/global activations for the MYSG market, ensuring excellence in execution and brand consistency.


* Partner cross‑functionally with Sales, Trade marketers, Regulatory, and regional teams to lead the business direction and launch execution


* Independently manage global and regional projects to be executed domestic, regionally

Marketing Communications and Go-to-Market Campaign Lead


* Lead ATL and digital campaigns by collaborating closely with creative, media, and digital agencies to deliver impactful and insight‑led brand communications.


* Build strong working relationships with internal stakeholders (digital team) and external partners (creative and media agencies) to ensure seamless day-to-day operations and campaign delivery.


* Strong understanding in digital environment and social commerce to lead the direction in full funnel execution (affiliates marketing, livestream)


* Develop and implement content strategies that align with platform’s best practices (especially Tik Tok), including short-form video content, creator collaborations, and live streaming.


* Responsible for the end-to-end design and execution of digital campaigns (upper funnel...