Director, YouTube Strategy

Director, YouTube Strategy

Overview

Hearst Media Production Group (HMPG) is seeking a Director, YouTube Strategy to define and lead the company’s YouTube growth strategy across its portfolio of digital properties, programming, and brands.

This role is responsible for setting the strategic direction, performance framework, and optimization priorities for audience growth, engagement, revenue opportunity, and platform expansion in alignment with HMPG’s broader distribution and business objectives. 

This position reports to the Creative Services Director and works cross-functionally with Production, Editorial, Marketing, Distribution, and Business Affairs teams.

This position is in-office four (4) days based in our Charlotte, NC office.

Responsibilities


* Define and lead YouTube strategy across channels, franchises, and digital brands, establishing the roadmap, priorities, and success measures for growth, engagement, revenue opportunity, and platform expansion.


* Serve as the senior advisor on YouTube performance and platform strategy, translating analytics, viewer trends, competitive intelligence, and market developments into recommendations that inform content packaging, publishing, and distribution decisions.


* Oversee YouTube analytics ecosystem, including strategic management of third-party partnerships, assessment of partner effectiveness, and development of internal analytics capabilities.


* Lead cross-functional alignment to ensure YouTube strategy is integrated into content development, content rollout planning, brand stewardship, and business priorities.


* Establish portfolio-level KPIs, governance, and decision frameworks that support scalable YouTube operations and consistent performance management.

Qualifications


* 8+ years of experience in digital media, audience development, platform strategy, video distribution, or related functions, including significant experience leading YouTube strategy at scale.


* Demonstrated success building and leading growth strategies for multi-brand or multi-channel digital video portfolios.


* Proven ability to lead cross-functional initiatives.


* Experience overseeing external analytics, technology, or platform partners and evaluating long-term operating models and capability buildout.


* Strong executive presence with the ability to communicate recommendations, risks, and opportunities to senior leadership.


* Deep understanding of the digital video landscape, YouTube monetization models, audience behavior, and content distribution strategy.


* Experience within media, streaming, digital publishing, or content distribution environments strongly preferred.


* Familiarity with rights, brand standards, and platform compliance considerations in a professional media organization.

Education


* Related experience and/or training considered as well as a combination of education and experience.


* HMPG is a proud supporter of milit...