Senior Product Associate - Marketing Automation Platforms

Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world's most innovative financial organizations.

As a Senior Product Associate in the Marketing Automation Platforms (MAP) team, you'll contribute to the team by leveraging your expertise in product development and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings.

Collaborate closely with cross-functional teams and play a crucial role in shaping the future of our products and ongoing success.

Job responsibilities



* Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.


* Considers and plans for upstream and downstream implications of new product features on the overall product experience.


* Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential.

product features that provide value to customers.


* Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.


* Writes the requirements, epics, and user stories to support product development.


* Exceptional interpersonal and organizational skills, with demonstrated ability to capture accurate requirements, resolve conflicts, and collaborate effectively across teams.

Required qualifications, capabilities, and skills



* 3+ years of experience or equivalent expertise in product management or a relevant domain area.


* Proficient knowledge of the product development life cycle.


* Experience in product life cycle activities including discovery and requirements definition.


* Developing knowledge of data analytics and data literacy.


* AI/ML exposure, with emphasis on AI/ML solution development and prompt design/creation.


* Strong deck-building and storytelling skills, producing stakeholder-ready presentation materials.


* Knowledge of marketing analytics/data, including how data enables segmentation, customer journeys, and measurement/attribution.


* Familiarity with Customer Data Platforms (CDPs).


* Technical fluency with event-driven architecture, including Kafka concepts (topics, partitions, consumer groups, offsets, schemas, replay) and how streaming impacts real-time segmentation/journeys.


* Ability to translate between technical and business audiences-communicating requirements, trade-offs, and outcomes clearly to engineers, data teams, and non-technical stakeholders.

Preferred qualifications, capabilities, and skills



* AI/ML Certifications


* MAP/MarTech experience (platform operations, campaign/journey build) and ecosystem integrations (CDP/CRM/analytics,...