eComm Content Leader - Senior Manager/Director

Your Job

Georgia-Pacific is building an eCommerce Content Center of Excellence, a new capability designed to establish how the company creates, manages, and optimizes content across the digital shelf.

As the leader of this team, you will help define what great looks like, build the infrastructure to deliver it consistently, and set standards that keep GP competitive as the digital shelf continues to evolve.

This hybrid role is based in Atlanta, GA, and requires 3 days in the office.

Our Team

The CX Operations and Innovation team drives content operations and innovation across Georgia-Pacific's CX and Marketing organization.

We are building the eComm Content Center of Excellence, a new capability designed to establish an always-on, performance-driven content model with clear ownership, consistent standards, and a defined refresh cadence for the digital shelf.

What You Will Do

This role is as much about influence as it is about execution.

You will shape GP's point of view on what competitive eCommerce content looks like, translate a rapidly evolving digital landscape into organizational strategy, and build the internal conviction and capability to act on it.

The bullets below describe what you'll own, but the real work is in setting the vision, earning the trust of the organization, and leading through influence as much as authority.


* Define GP's eCommerce content strategy, what great looks like, where we need to go, and how we get there, and build the annual roadmap and goals in partnership with eCom Capability and CX Ops leadership


* Translate market signals into action by monitoring how retailer algorithms, GEO/AI search, and competitor content are evolving and turning those insights into strategic priorities for the CoE


* Build and maintain the content governance framework including PDP templates, copy standards, taxonomy, image spec, and refresh cadence that sets the standard across channels


* Hire, develop, and lead the Digital Shelf Managers, building capability and setting the bar for what the Center of Excellence delivers


* Serve as the cross-functional connector aligning Marketing, eCom Capability, Syndication, and Legal around a shared content model and resolving decision rights conflicts when they arise


* Own the operational relationship with in-house and external agencies, including scope, brief quality, output review, and delivery accountability


* Own the AI content tool strategy by evaluating where emerging technology accelerates the team's work, defining how it gets integrated, and governing its use within brand standards


* Partner with internal teams to define content configuration requirements in Salsify


* Report content program health to leadership and drive the strategic conversation about where the capability needs to go next


* Benchmark GP's content standards against CPG best practice

Who You Are (Basic Qualifications)


* Bachelor's degree in marketing, Communicat...