Corporate Communications Strategist

The Corporate Communications Strategist partners with internal stakeholders to create and execute high-impact, compelling communications plans that help drive engagement, support revenue goals, and enhance our customer and employee experience.

RESPONSIBILITY LEVEL:

Partner with internal stakeholders to create and execute high-impact, compelling communications plans that help drive engagement, support revenue goals, and enhance our customer and employee experience.

This role is crucial in creating internal and external communications that support our business goals and strengthen our brand through effective storytelling.

Implements strategies to achieve the goals for the organization and communications.

Implements, revises, and sustains policies, procedures and programs.

Typically works on projects and initiatives that span 3 - 12 months.

PRINCIPAL DUTIES:

1.

Supports the development, socialization and implementation of multi-channel, multi-audience strategic communications plans that align with Goodwill's priorities.

2.

Deliver clear, researched, and consistent business communications on topics like company announcements, leadership communication, presentations, multimedia, scripts, key messages, and talking points.

Distill change impacts into crisp, user-friendly communications including emails, frequently asked questions (FAQs), videos, how-to guides, presentations, and articles.

3.

Contributes to and helps manage enterprise-wide corporate communications editorial calendar.

Deliver creative ideas to clearly communicate brand message and values to stakeholders.

4.

(Internal) Design and deliver corporate communication campaigns that use storytelling to strengthen the Employer Value Proposition and employees' understanding of how they contribute to Goodwill's mission.

5.

(External) Leads elements of media relations efforts, including cultivating relationships with media, messaging development, media training, organizing press conferences, etc.

Proactively monitors and researches the day-to-day news cycle and media landscape to identify just-in-time topics in pursuit of media coverage.

6.

Works collaboratively with members of the Marketing team to consult and integrate communications strategies into campaigns.

Proactively stays apprised of programs, projects and campaigns, and engages team members to elevate them through communications.

7.

Provide event support across the organization through communications delivery, managing logistics and representing the brand onsite.

8.

Manages agency support relationships on projects as assigned.

9.

Track and report content effectiveness metrics to stakeholders, as well as continually monitor, analyze and tune messaging to maximize impact.

Seek out and analyze feedback mechanisms and interpret data to recommend improvements and best practices.

10.

Project and Change Management: Effectively plans and manages own work to reliably complete routine job responsibilities and special assignments.

May s...