Area Director of Digital Marketing, Freehand Hotels

About Us

HEI Hotels & Resorts is proud to welcome the Freehand Miami to our growing portfolio of distinguished properties.

Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award winning food and beverage, and a community-driven atmosphere.

At HEI, we understand that exceptional hotels are built by exceptional people.

Our continued success is driven by our associates - the heart of every guest experience.

Where people choose to work matters.

In return for that choice, we are committed to providing competitive compensation and benefits, industry-leading tools and training, and a culture that empowers growth and excellence.

Simply put, we honor the privilege of our associates choosing HEI by investing in them - ensuring they thrive, grow, and elevate every property we serve.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization!

We value U.S.

military experience and invite all qualified military candidates to apply.

Overview

HEI Hotels & Resorts is seeking a collaborative, analytically driven Enterprise Marketing Director to support a portfolio of three to four hotels across multiple markets.

This role will serve as the primary marketing partner for each property-developing and executing comprehensive, segment-focused marketing strategies that drive revenue across Transient, Group, Business Travel, F&B, weddings/events, and ancillary outlets.

Working closely with property leadership, sales, and revenue management, this position ensures each hotel's marketing efforts are strategically aligned, brand-compliant, and optimized for performance.

Regular property travel is expected to support commercial planning, photo shoots, site visits, and cross-functional alignment.

Strategic Commercial Marketing

• Build and execute integrated marketing plans that support all revenue segments, including Transient, Group, BT, meetings, weddings, F&B, and experiential offerings.
• Ensure each property's brand voice, positioning, and content remain competitive and aligned with market demand.

Direct Channel Growth & Digital Performance

• Improve direct booking share through continuous optimization of website, paid media, metasearch, SEO, email/CRM, and social channels.
• Partner with Revenue Management to activate targeted campaigns addressing demand shifts, pace needs, and compression opportunities.

Cross-Functional Collaboration

• Act as a key partner to GMs, DOSMs, revenue teams, and ownership groups; participate in commercial calls, planning sessions, and business reviews.
• Support sales initiatives through segment-specific campaigns, BT visibility strategies, ...