Content Manager

Role Summary
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As Content Marketing Manager, you will own the strategy, systems and execution of content, driving measurable pipeline impact.
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You will lead the development of an AI-enabled content engine that supports demand generation, product marketing and brand initiatives across the full buyer journey.

This includes building the workflows, processes and standards that allow content to be produced faster, with higher quality and with direct alignment to revenue outcomes.
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Working closely with Demand Generation, Product Marketing, Sales and cross-functional teams, you will ensure content is operationalized, distributed and continuously optimized based on performance data.
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This role reports to the Head of Global Revenue Marketing.

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Performance Objectives - What You Will Accomplish
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Content Strategy
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* Evolve the global content strategy aligned to pipeline, revenue and category positioning


* Translate business priorities and campaign briefs into clear content roadmaps


* Ensure content strategy spans the full funnel, from awareness through conversion and expansion


* Execute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement and brand authority

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AI-Enabled Content Production System
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* Design and operationalize a scalable, AI-supported content production engine


* Develop workflows, prompts and processes that transform content campaign briefs into high-quality, channel-ready content


* Establish standards for content reuse, repurposing and modular content development


* Improve production efficiency without compromising brand voice or quality

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Content Execution
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* Own the editorial calendar and content library aligned to campaign priorities and business goals


* Lead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social)


* Ensure consistency in brand voice, messaging and quality across all channels


* Partner with internal SMEs and external resources to produce differentiated, credible content

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Pipeline & Campaign Alignment
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* Partner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates deals


* Ensure all major campaigns are supported by content mapped to buyer journey stages and conversion goals


* Align high-value offers (HVOs) and supporting content to measurable campaign outcomes


* Support sales enablement with relevant, high-performing content assets

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Performance Measurement & Optimization
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* Define and measure KPIs for content performance continuously refining the content strategy based on the data


* Track and report content's contribution to engagement, conversion and pipeline influence

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Cross-Functional Leadership
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* Serve as the central point of...