Marketing Analytics Director

Marketing Analytics Director

This role is located at our Corporate Office in Arden Hills, MN.

We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F).

This role does not offer full remote/virtual.

The Director, Marketing Analytics leads how marketing performance is measured and interpreted, making sure it guides decisions and actions across brands and business units.

This role is accountable for building systems, standards, and processes that ensure marketing investment decisions are grounded in performance insights, credible measurement and tied to business growth.

The Director, Marketing Analytics helps build and create a culture of measurement to drive decision making.

This role ensures measurement marketing technology serves marketing strategy-by shaping how tools are applied, prioritized, and integrated into everyday marketing work.

Key Responsibilities

Measurement Vision, Strategy & Governance


* Own the enterprise vision for marketing measurement, balancing short‑term ROI, long‑term brand building, and learning.


* Establish and govern measurement standards, operating principles, and decision frameworks used across brands and channels.


* Define what measurement questions matter at the enterprise level-and which do not-creating focus and clarity.


* Ensure consistency across brands while allowing intentional flexibility based on business context.

Business Integration & Executive Partnership


* Act as a strategic thought partner to senior marketing, finance, and business leaders on investment decisions.


* Frame measurement insights in the context of trade‑offs, opportunity cost, and risk, not just performance.


* Simplify complex data, analytics, and insights into clear thought leadership, performance storytelling, and compelling narratives-translating complexity into messaging the organization can use to drive decisions, action, and momentum.


* Guide the measurement POV in annual planning, execution, and multi‑year growth discussions.

People & Leadership Development


* Lead and develop talent across measurement and analytics roles.


* Build a strong bench of leaders who can independently drive measurement strategy.


* Create clarity of roles, decision rights, and accountability.


* Coach leaders on enterprise thinking, not just analytical rigor.

Advanced Measurement Portfolio (MMM, Causal, Incrementality)


* Provide leadership oversight for MMM, econometric, and causal measurement strategies-not as a practitioner, but as an owner of quality and application.


* Set expectations for how different methods are used, combined, and interpreted.


* Decide when advanced analytics are worth the investment, and when simpler approaches are sufficient.


* Coach your team and stakeholders to elevate outputs that directly inform planning, optimization, and budget decisions.

MarTech, Measurement Innovation, & Futu...