Skillbridge Performance & Optimization Associate Specialist - Recruitment Marketing

Essential Duties and Responsibilities:

- Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants.

- Responsible for developing and deploying integrated marketing campaigns including; crafting strategies, developing audience segments, building email nurtures, and measuring results.

- Create and implement strategies for building a talent network/talent community.

- Coordinate and advertise promote recruiting events.

- Serve as brand ambassador at various events, like virtual and on-site career fairs or on-campus recruiting events.

- Generate monthly updates for organization's leadership about on upcoming talent acquisition marketing initiatives.

- Create monthly reports on key talent acquisition marketing metrics.

- Suggest new ideas for improving candidate experience and engagement.

- Research marketing and advertising trends in the recruiting industry.

The Recruitment Marketing Performance & Optimization Associate Specialist Skillbridge trainee will support Maximus recruitment marketing teams by improving performance visibility, data accuracy, and optimization capabilities.

The trainee will assist with auditing existing tracking and reporting frameworks, analyzing recruitment marketing campaign performance, validating data accuracy, and recommending improvements to reporting structure and measurement.

This role focuses on developing analytical, auditing, and optimization skills across digital recruitment marketing channels while supporting data driven decision-making for internal stakeholders.

Minimum Requirements

- Bachelor's Degree in related field.

- Equivalent combination of education and experience considered in lieu of degree.

Length of Program: 6 months

Total Number of Weeks: 24 weeks

Week 1-2

Maximus Orientation & Recruitment Marketing Overview Understand Maximus mission, organizational structure, recruitment marketing goals, stakeholders, and performance measurement approach.

Week 3-22

Recruitment Marketing Ecosystem, Data Sources, Tracking Identify key recruitment marketing platforms, data sources, ATS integrations, tracking concepts and reporting dependencies.

Week 3-22

Audit Methodologies & Frameworks Learn how to conduct structured audits of tracking, reporting, and campaign measurement systems.

Week 3-22

HandsOn Tracking & Reporting Audit Perform audits of existing UTMs, dashboards, data sources, and campaign setups.

Week 3-22

Campaign Performance Analysis Analyze recruitment marketing campaign performance across channels and platforms.

Week 3-22

Attribution & Funnel Analysis Analyze website performance and candidate journey data to identify optimization opportunities.

Week 3-22

Advanced Campaign Optimization Apply analytical insights to recommend campaign and budget optimization strategies.

Week 3-22

Automation & Reporting Enhancements Assist with improving efficiency of reporting and analytics workflows.

Week 3-22

Industry Benchmarks &...