Global Social Media Analytics and Listening Manager

We are looking for a Social Media Analytics & Social Listening Manager to lead measurements, insights, and intelligence across our global social media ecosystem.

This role sits at the intersection of data, brand, translating social performance and listening insights into clear recommendations that shape content, campaigns, reputation management, and brand health.

You will be the global owner of social media analytics frameworks, dashboards, and social listening programs, leveraging tools such as Sprinklr, Google Analytics, Tableau, and Power BI to deliver actionable, decision-ready insights.

Key Responsibilities

Social Media Analytics & Measurement


* Own the global social media analytics framework across all owned social media handles and employee advocacy.


* Lead performance reporting, insight generation, and optimization recommendations across platforms


* Build, maintain, and evolve scalable dashboards and reports using Tableau and/or Power BI for teams


* Analyze trends across content formats, platforms, audiences, and markets to inform strategy.


* Partner with relevant teams to connect social performance with downstream impact using Google Analytics

Social Listening & Brand Intelligence


* Lead the global social listening program using Sprinklr, including keyword strategy, and listening governance.


* Monitor brand sentiment, share of voice, emerging topics, and industry conversations across markets.


* Deliver regular insights on brand health and opportunities, integrating listening outputs into broader brand and communications strategies


* Support issue and crisis monitoring in close collaboration with PR, crisis communications and cybersecurity teams


* Conduct competitor and industry benchmarking to inform positioning, messaging, and thought leadership.


* Support Brand Health program to leverage social listening data at scale across countries

Strategic Insights & Storytelling


* Translate complex data from Sprinklr, Google Analytics, Tableau, and Power BI into clear, compelling narratives.


* Produce monthly, quarterly, and campaign-specific insight reports with clear implications and recommendations.


* Act as a strategic advisor to global and regional social media teams on how to improve performance based on insights.

Tools, Process & Enablement


* Act as the global subject-matter expert for social media analytics and listening tools, including Sprinklr, Google Analytics, and BI platforms (Tableau / Power BI).


* Define best practices, playbooks, and reporting standards for analytics and social listening across regions.


* Evaluate new metrics, methodologies, and tool enhancements to evolve measurement maturity.

Qualifications & Experience


* 8-10+ years of experience in social media analytics, social listening, or digital analytics, preferably in a global or multi-market environment.


* Hands-on experience with the following tools is req...