Brand Manager- Bovaer and Food Company Marketing

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: Brand Manager

The Brand Manager for Bovaer and Food Company Marketing is a pivotal leadership role within Elanco’s Farm Animal Sustainability efforts.

This individual will own the oversight and delivery of the product management and brand strategy for Bovaer across both Beef and Dairy segments globally.

Beyond Bovaer, the role is responsible for the strategic launch of new sustainability assets and the development of Elanco’s B2B marketing presence within the food value chain (CPG, Retail, and Food Service).

This role requires a blend of traditional CPG brand management excellence and B2B strategic marketing to drive adoption of sustainability solutions from the producer level through to the end consumer.

Your Responsibilities:

1.

Bovaer Product Management (Beef & Dairy)


* Brand Positioning & Messaging: Define and maintain the global-to-local brand identity for Bovaer, ensuring resonant messaging for diverse stakeholders (producers, nutritionists, processors, packers and food companies).


* Strategic Planning & Financials: Lead the annual financial planning process, including P&L oversight, budget allocation, and long-range forecasting for the Bovaer franchise.


* Pricing Strategy: Develop and execute value-based pricing models that account for carbon marketplace fluctuations and regional market dynamics.


* Go-To-Market (GTM) Strategy: Design and lead the GTM roadmap for Bovaer in both Beef and Dairy, coordinating with sales, technical, EKS and other sustainability team members to ensure seamless commercial execution in the affiliates.

2.

Sustainability Innovation & Asset Development


* New Asset Launches: Serve as the marketing lead for the commercialization of new sustainability-focused products or analytic tools for livestock.


* Business Case Co-Development: Partner with the partners in R&D, Innovation, Business Development and Finance as needed to build robust business cases for "next-gen" assets, identifying market size, competitive white space, and ROI.


* Lifecycle Management: Monitor market, and regulatory trends to pivot strategies for existi...