Director Of Marketing Analytics & Insights

Job Description

As a critical part of a data-driven organization, the Director, Marketing Analytics and Insights, will leverage internal/external data to develop customer insights and performance measurement, deliver them to key decision makers, and effectively bring the voice of the customer to life for the enterprise.

The Director, Marketing Analytics and Insights will embrace a proactive approach to bringing insights forward, as well as identify future learning opportunities.

This position collaborates with and is an integral part of Marketing, Merchandising and Commercial teams to support their business objectives and will be a data-driven storyteller - interpreting information and providing a clear summary of insights that support the goals of the business.

This position requires a strategic, influential leader who will be a catalyst for driving a culture of insight driven decision making for the organization.

A core accountability will include transforming brand building capabilities by reinforcing application of insights & analytics to unlock growth and deliver financial results

Responsibilities



* Leads the design of Marketing channel and overall performance measurement framework


* Oversee development of consistent marketing analytics reporting and dashboards to Management and the supporting teams


* Lead relevant external vendor relationships/products, including Marketing Mix Model, syndicated and panel data, and agency analytics


* Analyze and understand KPIs and the key drivers of performance for marketing channels and programs, including AutoZone Rewards


* Continually seek ways to optimize and automate processes and ensure adoption of best practices


* Attract, retain, and grow a proactive, collaborative, and high performing team.


* Acts as thought partner with all areas of the Company, including executive leadership, operations, merchandising, marketing, and e-commerce

Qualifications



* BA/BS in a quantitative field, business, or marketing


* Minimum of 12+ years of experience in a data-driven environment with demonstrated ability to extract, process and interpret data and develop into actionable insights


* Leadership and team-building experience in highly cross-functional and complex work environments


* Excellent interpersonal and communication skills, both written and verbal, with exceptional presentation skills


* Ability to thrive in a fast-paced environment and manage multiple projects simultaneously


* Skilled at synthesizing insights, visualizing findings, and storytelling with data in PowerPoint


* Knowledge of data visualization / dashboard tools

Preferred Qualifications:


* MBA or Master's Degree in Communications, Advertising or Marketing

About Autozone

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas.

Our customer-first mindset and commitment...