Brand Associate - Towel/Tissue/Napkin

Your Job

Georgia Pacific is seeking a Brand Associate to support the Towel/Tissue/Napkin business.

This role is ideal for a self starter with strong executional rigor and curiosity for how brands win in market.

You will play a critical role in commercialization, e commerce execution, quality and consumer satisfaction, and business performance tracking-working cross functionally to help deliver strong brand and business results.

This position offers broad exposure across brand management, operations, analytics, e commerce, and quality, while partnering closely with the Brand Director and cross functional capabilities.

What You Will Do You Will Do

Commercialization & Portfolio Execution


* Support commercialization and product transitions, ensuring readiness from launch through in market execution


* Maintain product setup and transitions, including SKU creation, item maintenance, and transitions

Category & Data Management


* Own Product Catalog and Circana submissions for the Towel/Tissue/Napkin portfolio


* Ensure accuracy and timeliness of all item metadata and syndicated data submissions

E Commerce & Digital Execution


* Execute e commerce content and syndication, including PDP development, Campfire copy, and PDP asset management


* Support optimization of digital shelf content to ensure clear, compelling, and accurate consumer messaging across retailers

Social & Brand Activation Support


* Provide feedback on ambassador and organic social content to ensure alignment with brand strategy and voice


* Support review generation and maintenance, including new item review setup and keeping existing reviews fresh and relevant

Performance & Business Analytics


* Maintain and evolve performance scorecards to track trends and help identify key business drivers


* Support clear, concise reporting to inform brand and cross functional partners

Quality & Consumer Satisfaction


* Serve as day to day Quality lead


* Act as Consumer Satisfaction lead and liaison, partnering with quality, mills, and consumer care teams to address issues and identify learning

Internal Engagement & Brand Culture


* Support internal engagement initiatives (e.g., ordering branded apparel, team engagement moments)

Who you are



* Highly organized, detail oriented, and comfortable managing multiple workstreams


* Curious about how brands operate across commercialization, quality, e commerce, and consumer experience


* Comfortable working cross functionally with operations, quality, analytics, supply chain, marketing, and sales


* Able to translate data into insights and communicate clearly with stakeholders

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* Organizational, communication, and project management skills


* Experience in Microsoft Excel and PowerPoint

What Will Put You Ahead


* Experience in CPG, retail, or e commerce execution


* Familiarity with Cir...