Events and Experiences Marketing Manager, Vice President

We are seeking a talented marketer to define and implement affluent events and experiential marketing tactics that strengthen the Affluent Events value proposition.

The role helps deliver impactful event marketing strategies by combining in-person event production, topical content marketing, and performance-driven sales and marketing.

As an Events & Experiential Marketing Manager in Consumer Bank, you'll own end-to-end event management for experiential events and sports & entertainment experiences serving deposit and investment clients.

You'll be focused on client experience-designing events and experiences that meet financial needs and satisfy the passion points of affluent clients.

You'll be customer-obsessed, results-driven, comfortable with ambiguity, able to influence others, and capable of thriving in a complex, fast-paced environment.

You'll have proven events experience within a highly matrixed organization and collaborates across teams and functions to develop and deliver impactful event programs.

Job Responsibilities


* Develop and execute event marketing strategies that drive client engagement and satisfaction across virtual and in-person events.


* Write and present strategic business cases to secure approval for event concepts and budgets.


* Provide clear creative leadership across all event marketing touchpoints.


* Maintain, communicate, and track event performance; partner with branch, sales, and analytics teams to drive and measure end-to-end program performance.


* Ensure legal, compliance, risk, and control requirements are met and obtain all required approvals.


* Think strategically and creatively, with a willingness to roll up sleeves and manage all details of event marketing strategy and execution.


* Produce clear, compelling decks; proficient in deck creation.


* Apply communications, digital marketing, and sales best practices to event strategies to drive attendance and engagement.


* Maintain and prioritize a complex events calendar.


* Collaborate with agencies to support events and partnerships.


* Manage large event budgets and third-party agencies and vendors.

Required qualifications, capabilities, and skills


* Customer-obsessed, results-driven marketer with proven success delivering end-to-end experiential programs within a highly matrixed organization.


* Bachelor's degree


* 8 plus years of demonstrated experience designing affluent client experiences that meet financial needs and align with client passion points.


* Strong strategic planning and creative leadership skills, paired with a hands-on execution mindset.


* Ability to develop and present strategic business cases; proficient in creating clear, executive-ready decks.


* Data-driven approach with the ability to define KPIs, measure performance, and translate insights into program optimization.


* Effective collaborator with branch, sales, product, and analytics teams to drive ...