Product Manager Senior - Mass Affluent Core Deposits Strategy

Join a dynamic team delivering financial solutions to over 30 million consumers nationwide at one of the world's most innovative banks.

As a Product Manager, Senior in the Core Financial Products, Deposit Services, and Fees team, you will lead the strategy for the mass affluent core deposits portfolio, defined based on customers with high deposit and investment wallet.

You will shape the value proposition and pricing/fee strategy, and influence end-to-end experiences by aligning partners across Product, Digital, Channels, Marketing, Finance, Data & Analytics, Operations, Risk, and Legal.

This role is best suited for a strategic leader who can translate insights into clear priorities, build alignment, and drive measurable outcomes through a matrixed organization.

Job responsibilities


* Set the mass affluent core deposits strategy and multi-year roadmap (value proposition, positioning, experience priorities), aligning stakeholders on what will change and why.


* Lead pricing and fee strategy: develop recommendations and business cases, drive decisioning forums, and partner with Finance/Risk/Legal on guardrails and approvals.


* Premier Plus Checking (strategy lead): define the enhanced value proposition and pricing approach, create the strategic brief and success metrics, and align delivery teams' roadmaps and launch plans


* Improve mass affluent NPS: identify key drivers and customer pain points, prioritize journey/experience opportunities, and influence partner roadmaps to address them; track impact and course-correct.


* Drive relationship deepening with Wealth Management and Credit Card: define cross-LOB propositions and targeting opportunities, align benefits and journeys, and coordinate governance to move initiatives forward.


* Partner with adjacent general management teams (including Affluent segment) to ensure consistent segmentation, value props, and customer treatment across the portfolio.


* Establish an operating cadence (OKRs, KPI dashboard, stakeholder routines) to monitor progress, manage tradeoffs, and escalate risks/issues as needed.


* Demonstrated success in the first 6-12 months:
+ Premier Plus Checking: clear proposition, pricing/fees recommendation, and stakeholder-aligned roadmap with agreed success metrics.
+ Measurable improvement in mass affluent experience: NPS plan established with prioritized journey fixes; early releases delivered by partner teams and tracked to leading indicators (e.g., friction points, complaints, service outcomes).
+ Cross-LOB deepening initiatives underway: at least 1-2 scalable plays with Wealth Management and Credit Card aligned on target segment, offer/benefits, journeys, and measurement approach.

Required qualifications, capabilities and skills



* 5+ years' experience in product and portfolio strategy experience in Consumer Banking including translating customer/market insights into actionable roadmaps


* Pricing a...