Senior Marketing Manager

Job Description

The Sr.

Marketing Manager, Loyalty and Direct Marketing, will play a critical role in enhancing customer retention, engagement, and lifetime value through data-driven marketing strategies across email, SMS, direct mail, and CRM-driven campaigns.

This position requires a seasoned professional with a deep understanding of loyalty programs, marketing strategies, and consumer behavior.

Reporting to the Marketing Director of Brand, Loyalty, Direct Marketing and Promotions, you will collaborate cross-functionally to design and execute programs that optimize loyalty program performance, personalize customer communications, and drive revenue growth.

You will be responsible for the overall project management of all loyalty program and direct marketing initiatives, leading internal and external teams - maintaining deadlines, escalating issues to the Director appropriately, communicating status and needs clearly across teams, and ensuring marketing strategies and communication support AutoZone's business goals, meet all legal requirements, and are delivered on time and within budget.

In this role, you will help develop the annual marketing plan and have direct visibility to top leadership.

Additionally, you will have direct interaction with Marketing and E-Commerce Vice Presidents and Senior Vice President.

This individual may at times also lead large-scale presentations.

Responsibilities

Loyalty Program Strategy & Management
• Lead the development and execution of the customer loyalty program, driving engagement, retention, and repeat purchases
• Analyze customer behavior, transaction data, and engagement metrics to optimize loyalty program benefits, tiers, and promotions
• Develop data-driven segmentation strategies to enhance the personalization and relevance of loyalty offers
• Partner with Analytics, Merchandising, Digital Experience and IT teams to enhance the program's impact on sales and customer lifetime value
• Continuously evaluate competitor loyalty programs and industry best practices to refine AutoZone's approach

Direct Marketing Campaigns
• Develop and execute multi-channel direct marketing campaigns (email, SMS, direct mail, push notifications) to drive customer engagement, retention, and sales
• Oversee the creation of personalized and triggered campaigns based on customer lifecycle stages, including welcome series, re-engagement, win-back, and VIP communications
• Leverage CRM/CDP tools and customer data to implement segmentation strategies that increase relevancy and response rates
• Partner with Creative and Digital teams to develop compelling marketing content, messaging, and offers

Customer Insights & Performance Analysis
• Analyze customer data and campaign performance metrics to identify trends, optimize strategies, and measure ROI
• Utilize A/B testing and data-driven insights to improve email open rates, conversion rates, and customer retention
• Develop and maintain loyalty program...