Workplace Solutions, Product Marketing Manager, Vice President

About J.P.

Morgan Workplace Solutions

J.P.

Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for share plan management.

We serve over 2,000 corporate clients, from start-ups to multinational corporations, managing nearly $300 billion in assets for over a million employee participants worldwide.

Our dedicated global team of over 1,000 professionals is at the forefront of transforming equity compensation worldwide.

Job Summary

We are seeking an experienced and strategic Vice President, Product Marketing Manager to join our marketing team.

At its core, this role is responsible for translating product capability into a sharp market proposition, ensuring the organization is clear on who each product is for, what problem it solves, and how it should be positioned so that clients and sales teams understand its value.

As the primary link between the product organization and the market, you will own the product narrative, define positioning and messaging frameworks, lead go-to-market planning for new products and capabilities, and act as the voice of the market inside the product organization.

Your work will ensure that our clients are at the heart of everything we do, and that our sales and marketing teams are equipped with a clear, compelling, and consistent articulation of our value.

You will work closely with cross-functional teams including product, sales, demand generation, digital, and content to ensure our products are effectively positioned in the market and meet the needs of our customers.

Job Responsibilities


* Product Positioning & Messaging Own the development of clear and compelling product positioning and messaging that differentiates our solutions in the market.

Define and maintain the messaging framework - the structured narrative architecture that underpins all downstream materials across sales collateral, website, campaigns, and client communications.

Ensure the product is described in terms of client value rather than technical features, and that messaging is consistent across all channels.


* Go-to-Market Strategy & Product Launches Lead the development and execution of go-to-market strategies for new products, features, and services across regions.

Define the launch narrative, coordinate cross-functional delivery with digital, demand generation, and content teams, and ensure new capabilities are effectively introduced to the market with clear positioning and sales readiness.


* Market Research & Competitive Intelligence Conduct thorough and ongoing market research to identify customer needs, industry trends, and the competitive landscape.

Own competitive intelligence - understanding how competitors position their solutions, where we win and lose, and how to sharpen our differentiation accordingly.

Use insights to inform product positioning, messaging, and go-to-market strategy, ensuring our solutions meet market demands.


* Sales Enablem...