Strategic Project & Brand Engagement Specialist

Project & Program Management


* Manage and execute strategic projects and marketing initiatives across the Engineered Materials business units (BUs), ensuring alignment with organizational priorities.


* Develop and maintain project plans, timelines, and documentation to support successful execution.


* Track deliverables, milestones, and project performance; provide regular status updates to stakeholders.


* Identify risks, gaps, and opportunities within projects and proactively recommend solutions.


* Collect and synthesize BU-level feedback (trade shows, digital assets, sales tools, talent initiatives) to inform planning and improvements.


* Support the development of reporting frameworks to enhance visibility into project outcomes and effectiveness.

Cross-Functional Coordination


* Establishing and maintaining a digital platform for group level templates, presentations, processes for standardization and effective communication


* Collaborate closely with Sales, Product Management, Engineering, Operations, Human Resources, and Marketing teams to execute programs.


* Serve as a key point of contact for coordinating activities across business units and ensuring alignment of priorities.


* Facilitate communication, resource sharing, and coordination between teams to support seamless execution.


* Contribute to improving processes, documentation, and reporting that enhance program effectiveness.

Marketing & Brand Promotion


* Support and help enforce brand standards, ensuring consistency and quality across all marketing materials and communications.


* Execute marketing campaigns, product promotions, and digital initiatives in alignment with corporate strategy.


* Develop and coordinate marketing assets, including presentations, collateral, digital content, product photography, and social media materials.


* Lead coordination of trade show and event activities, including logistics, vendor management, and material preparation.


* Support post-event analysis and reporting to evaluate effectiveness and identify improvements.


* Contribute to marketing planning at the group and BU levels, including recommendations for content, campaigns, and engagement strategies.


* Identify opportunities to enhance brand visibility through partnerships, events, and industry engagement.

Community & Engagement


* Support and help lead community outreach initiatives, partnerships, and local engagement efforts.


* Collaborate with local county government at the site level being in compliance to the corporate government affairs protocol


* Coordinate recruiting and employer branding activities in partnership with Site Leadership, HR, and Operations (e.g., tours, open houses, events) across the Engineered Materials group.


* Assist in monitoring community and industry developments to identify engagement opportunities and potential risks at the local site level


* Manage logis...