Director of Product Management and Marketing

Director of Product Management and Marketing 

Location: Duluth, GA  

Department: Marketing 

Reports to: President  

Direct Reports: None 

Type: Full-Time  

Status: Exempt 

Schedule: Hybrid (M-F: 3 days on-site, 2 days remote) 

Salary: $140,000 - $180,000 + Bonus Eligible 

About IPA 

For over 30 years, IPA has led the market in automated solutions that help hospitals improve infection prevention and reduce costs through our scrubEx, alEx, and vendEx product lines.

Trusted by healthcare systems nationwide, IPA combines innovation with measurable operational impact.

Now, we're building the leadership team to accelerate our next chapter — and that starts with getting product and marketing right. 

The Role 

We're looking for a Director of Product Management & Marketing to sit at the intersection of strategy and execution — owning the vision for our product portfolio while driving the go-to-market engine that brings it to life.

This is a senior leadership role with real influence: over our roadmap, our brand narrative, and the team you'll build around you. 

If you're a product-first leader who knows how to translate customer insight into market-winning strategy, we want to talk. 

What You'll Do 

Lead with Vision 


* Define and own the product roadmap, aligning it with company strategy, customer needs, and market opportunity. 



* Partner with Engineering, Sales, Service, and Executive Leadership to ensure products are built with purpose and launched with impact. 



* Act as a key voice in annual planning, budgeting, and resource allocation. 

Know the Market Deeply 


* Develop a nuanced understanding of the healthcare provider landscape to continuously sharpen product strategy. 



* Build detailed customer personas and an end-to-end customer journey framework grounded in both qualitative and quantitative research. 



* Lead ongoing competitive analysis to identify gaps, emerging trends, and untapped growth segments. 

Drive Product Excellence 


* Lead full product lifecycle — from discovery and definition through development, launch, and iteration. 



* Champion a prioritization framework that balances near-term revenue with long-term product vision. 



* Define and track key product KPIs, reporting performance insights to executive leadership. 

Own Go-to-Market 


* Develop and execute GTM strategies for new products and feature releases. 



* Craft positioning, messaging, and value propositions that clearly differentiate IPA in the market. 



* Oversee sales enablement materials, case studies, competitive battlecards, and product collateral. 



* Identify and participate in strategic industry events and tradeshows that put IPA in front of the right audiences. 

Build & Develop the Team 


* Hire, mentor, and develop a high-performing product and marketing team. 



* Foster a culture of experimentation, acc...