Trade & Shopper Marketing Manager

Trade & Shopper Marketing Manager

Job Description

Trade & Shopper Marketing, International Family Care & Professional

Location: Johannesburg or Cape Town (Hybrid)

Kimberly Clark's International Family Care & Professional business is an organization rooted in purpose and innovation that has built a legacy with global impact.

As Kimberly-Clark forms a strategic partnership with Suzano to create a world-class international tissue and professional products company, this role is proposed to transfer to the new venture once the transaction closes, anticipated in mid-2026, subject to consultation and other applicable legal requirements.

This is a rare opportunity to help shape a new global leader backed by two industry powerhouses.

You’ll be part of a high-potential business that combines Kimberly-Clark’s iconic brands and commercial excellence with Suzano’s industrial and sustainability leadership.

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

You are accountable for being the shopper custodian of gold standard execution of planned shopper campaigns through the line; Owning the concept development to placement instore, delivering strong ROI, tracking, and ensuring sales generation with each activity; Ensuring that the internal strategies come to life both through our executional elements and our external 3rd party OPS team; being the owner of gathering customer data and shopper data and turning these into actionable insights across the KC organization.

In this role, you will:


* Translate shopper and category insights into action - Analyse shopper, basket and category data to identify channel specific opportunities and convert insights into annual plans and in year execution across modern trade, traditional trade and e commerce.


* Drive channel relevant shopper activation excellence - Develop and execute impactful shopper activation and POS strategies aligned to shopper missions, retailer roles and channel needs within the South African FMCG landscape.


* Partner cross functionally to deliver commercial results - Work closely with Sales, Category, Marketing and Operations teams to ensure shopper plans are integrated into customer business plans and executed on time and in full.


* Own pre and post activity measurement and ROI - Lead pre and post campaign analysis to assess effectiveness, capture learnings and continuously improve return on investment and execution quality.


* Act as a trusted category and shopper partner to customers - Build strong retailer relationships by providing objec...