Marketing Director

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.

• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.

• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.

• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.

• Review marketing and public relations policies annually and recommend updates as necessary.

• Assist in the development, implementation, and tracking of customer satisfaction surveys.

• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.

• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.

• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.

• Schedule and participate in departmental meetings related to marketing and public relations activities.

• Provide creative support for activity and social services departments in developing resident programs and publications.

• Maintain positive relationships with families, residents, and community and civic leaders.

• Participate in community and civic groups to promote facility engagement and charitable activities.

• Coordinate with news media to share positive developments, new programs, or promotions.

• Keep the Administrator informed of media coverage or public information that could impact the facility.

• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.

• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.

• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.

• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.

• Prepare and manage the departmental operating budget in collaboration with the Administrator.

• Serve on committees as directed by the Administrator.

• Maintain confidentiality of all resident information, including protected health information.

• Interpret and communicate resident rights to residents, families, and staff as appropriate.
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