Insights & Analytics Lead - Asia

Insights & Analytics Lead - Asia

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

Lead the Asia consumer insights ecosystem and drive key research projects, digital solutions and best practices for Kimberly Clark’s Family Care Consumer (Kleenex, Scott Viva) and Professional division.

You will work in multi-functional teams across multiple geographies across Asia.


* Lead assessment of market landscape including consumer trends, market performance and consumer risks & opportunities to underpin strategic business plan.


* Maximize the business unit's learning plan investment by ensuring that learning agendas align to strategic areas for the business and drive towards value creation.


* Lead the design and implementation of quantitative and qualitative research methodologies (e.g., surveys, focus groups, ethnographies) to generate actionable insights and drive innovation.


* Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior across various markets and segments.


* Develop a fiscally responsible mindset by ensuring previous research, analytics, syndicated and other internal resources are incorporated into learning plans and analyses.


* Champion knowledge management system across the organization.


* Serve as subject matter expert for team to design and explain consumer insights techniques and results when necessary.  Lead agency conversations.


* Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales.


* Develop and implement a consumer insight and brand framework to ensure consistent and efficient delivery of insights across the organization.


* Lead Customer experience understanding for and insights by CSAT (Customer satisfaction survey) and VOC (Voice of Customer) management.

 


* Stay abreast of industry trends, Digital solutions, emerging consumer technologies, and competitive landscape.

Knowledge of smart and efficient research methodologies.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team comm...