Marketing Analytics Manager

Job Description

As part of a data-driven organization, the Marketing Manager of Marketing Analytics will be part of a team that employs data to develop and present stories to drive Marketing and business strategies for AutoZone.

This individual will structure and manage projects that translate marketing effectiveness analysis into actionable insights for omnichannel marketing programs, working with and supporting the Director of Marketing Analytics & Insights to influence actions based on data-driven insights.

This individual will apply appropriate quantitative approaches, statistical measures and analyses to create and present findings and marketing recommendations to multiple internal groups at AutoZone, including senior leadership.

The Marketing Manager of Marketing Analytics will be responsible for both independent and collaborative insights generation that can be leveraged to optimize strategic improvements in marketing effectiveness.

This individual will act as a lead for data manipulation and data mining capabilities in support of the analysis and reporting needs of the Marketing team, cross-functional stakeholders, and leadership team members.

This individual will be responsible for the analysis and interpretation of a wide variety of data sources and research as well as generating reports, monitoring performance of the customer experience in stores and online, and making recommendations to improve departmental reporting to drive company EBIT.

This individual will also assist with planning and forecasting sales, as directed by the Director of Marketing Analytics & Insights, and help provide strategic direction to Marketing through analysis of data and insights to affect and improve effectiveness of Marketing campaigns.

In addition, this individual will be deeply involved in the growth of the Marketing Analytics team by mentoring other analysts and providing thought leadership on ways to improve analytics strategies and team structure.

An ideal candidate for this position is a clear communicator, critical thinker, self-motivated, capable of taking on multiple projects with increasing levels of complexity and possesses a strong quantitative background as well as a fervent curiosity about consumer behavior and psychology.

Responsibilities



* Management of multiple analytical projects with understanding of business and leadership priorities to meet tangential deadlines


* Leadership of analytical assessments of marketing performance, isolating key drivers of performance


* Experiment design including control-target methodologies to deliver robust measurement of marketing performance using analytics technologies such as SAS, SQL, R, Tableau, and APT


* Preparation and presentation of actionable insights to senior leadership, addressing key questions, and driving omnichannel sales, customer acquisition, retention, and reactivation strategies


* Selection, management, and collaboration with key external partners
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