Paid Media & Agentic Search Lead, International Personal Care

Paid Media & Agentic Search Lead, International Personal Care

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are seeking a highly motivated and forward‑thinking leader to drive the next phase of paid media and agentic search transformation at Kimberly‑Clark International Personal Care (IPC).

The Paid Media & Agentic Search Lead will drive best‑in‑class industry practices and enable markets to deliver precise, scalable, and outcome‑driven media performance - from discovery to conversion.

This role plays a critical part in ensuring strong integration across media and content, and pioneer AI‑empowered discovery, helping IPC markets shift toward insight‑led, discovery‑first, and performance‑anchored media strategies.

Role Overview & Primary Accountabilities:

Strategic Media Planning


* Translate business and brand objectives into media objectives, ensuring sufficiency across funnel, platforms, and product priorities.


* Lead the evolution of media planning frameworks to reflect modern discovery dynamics.


* Partner with markets and sectors to align annual planning and key campaign planning.


* Establish standards and planning principles to ensure consistent, high‑quality execution across markets.


* undefined

Audience Intelligence & Precision Activation


* Advance audience‑led planning, including validation of targeting effectiveness across platforms.


* Apply AI‑powered audience, signal, and diagnostic tools to improve precision and effectiveness.


* Standardize custom audience creation and activation, fully leveraging 0PD / 1PD / 2PD across media ecosystems.


* Lead in‑target validation pilots to reduce media waste and improve efficiency.


* undefined

Media‑Creative Effectiveness


* Scale media‑led creative versioning, using AI‑powered tools to increase speed, relevance, and performance.


* Apply creative quality and diagnostic tool to ensure assets are platform‑fit and optimized for effectiveness.


* Define and evolve social boosting principles, iterating in line with platform algorithms dynamics.


* undefined

Media Analysis, Learning & Capability Building


* Translate media performance into clear insights and actionable recommendations for markets.


* Lead platform workshops, insight discovery sessions, and test‑and‑learn programs.


* Drive cross‑market learning, codifying principles, playbooks, and guidelines.


* Develop and coach talent to build a high‑performing, futu...