Marketing Analyst, Strategy & Planning, Global Marketing & Communications (Houston, TX)

Marketing Analyst, Strategy & Planning, Global Marketing & Communications (Houston, TX)

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

HPE is seeking a driven Marketing Analyst to support the Strategic Planning in shaping marketing investment decisions and measuring marketing impact.

This role will build quantitative models, synthesize market and marketing insights, field analytics requests, and help evaluate tradeoffs across channels and initiatives.

The ideal candidate is a data-driven, highly curious analytic professional who is comfortable turning complex modeling into executive-ready insights and recommendations. 

Key responsibilities


* Build, maintain, and present investment and ROI models to support annual planning and scenario analysis (multi-year, channel-level, campaign-level).


* Quantify incremental impact of marketing activities using appropriate methods (attribution, experiment analysis, marketing mix/econometric modeling, uplift testing) and translate results into actionable recommendations.


* Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.


* Manage analytics requests related to marketing and communications KPIs and ROI from partners across marketing, communications, product, and finance; prioritize requests, set timelines, and deliver robust analyses.


* Evaluate investment tradeoffs and sensitivity across channels, segments, and tactics both during annual planning and on an ongoing basis; surface clear decision frameworks and recommended allocation shifts.


* Create concise, executive-ready presentations and dashboards that communicate findings, assumptions, and implications for strategy and spend.


* Partner closely with marketing leads, communications, finance, and data engineering to ensure data integrity, alignment on KPIs, and adoption of insights.


* Contribute to continuous improvement of measurement standards, modeling approaches, and reporting processes.

Required qualifications


* 5+ years of progressive experience in marketi...